“A Blogger is Just a Writer with a Cooler Name”

Great column from Simon Dumenco in AdAge:

…it occurred to me that there is no such thing as blogging. There is no such thing as a blogger. Blogging is just writing — writing using a particularly efficient type of publishing technology. Even though I tend to first use Microsoft Word on the way to being published, I am not, say, a Worder or Wordder.

It’s just software, people! The underlying creative/media function remains exactly the same.

Dumenco says there’s a false dichotomy between traditional journalism and blogging — that the two aren’t necessarily different:

A lot of the tendency to draw lines internally, I think, has to do with the fact that most old-school publishing organizations with online components invested heavily in the ’90s in then-state-of-the-art, but now-cumbersome online publishing systems, which are functionally very different from more nimble blogging software solutions. But over the next few years those legacy systems will be phased out and everyone publishing online will be using some form of what’s now commonly thought of as blogging software.

Ultimately, it comes down to this: In the very near future, there are only going to be two types of media people: those who can reliably work and publish (or broadcast) incredibly fast, and those … who can’t.

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