That’s the headline on my most recent story, which I wrote with my colleague Parmy Olson. It went online yesterday and is in today’s print WSJ.
Startup Engineer.ai says it uses artificial-intelligence technology to largely automate the development of mobile apps, but several current and former employees say the company exaggerates its AI capabilities to attract customers and investors.
The competing claims reflect a growing challenge in the tech world of assessing a company’s proficiency in artificial intelligence, which refers to technologies that can allow computers to learn or perform tasks typically requiring human decision makers—in many cases helping companies save money or better target consumers.
Because AI technology is complex and loosely defined, nonexperts can find it hard to discern when it is being deployed. Still, money is flowing into the sector, and many startups can say they use AI as a way to lure investments or corporate clients even when such claims are difficult to vet.
Parmy and I were also on the WSJ Tech News podcast, in which we discussed the story with host
Kim Gittleson. You can listen online here, or in your favorite podcast app.