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Journalism Tech

Inside Meta, Debate Over What’s Fair in Suppressing Comments in the Palestinian Territories

That’s the headline on my latest story, an October 21 exclusive with my colleagues Sam Schechner and Jeff Horwitz.

It begins <– free link 🎁

After Hamas stormed Israel and murdered civilians on Oct. 7, hateful comments from the region surged through Instagram. Meta Platforms managers cranked up automatic filters meant to slow the flood of violent and harassing content.

But still the comments kept appearing—especially from the Palestinian territories, according to a Meta manager. So Meta turned up its filters again, but only there.

In an internal forum for Muslim employees, objections poured in.

“What we’re saying and what we’re doing seem completely opposed at the moment,” one employee posted internally, according to documents viewed by The Wall Street Journal. Meta has publicly pledged to apply its policies equally around the world.

The social media giant has been wrestling with how best to enforce its content rules in the midst of the brutal and chaotic war. Meta relies heavily on automation to police Instagram and Facebook META 2.91%increase; green up pointing triangle, but those tools can stumble: They have struggled to parse the Palestinian Arabic dialect and in some cases they don’t have enough Hebrew-language data to work effectively.

In one recent glitch, Instagram’s automatic translations of users’ profiles started rendering the word “Palestinian” along with an emoji and an innocuous Arabic phrase as “Palestinian terrorists.”

And when Meta turns to human employees to fill the gaps, some teams have different views on how the rules should be applied, and to whom.

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Journalism Tech

Meta’s Threads Isn’t Labeling Propaganda Accounts From Russia, China State Media

WSJ Meta Threads propaganda

That’s the headline on a story I had out Wednesday. It began:

State-backed news outlets from Russia and other authoritarian governments have rushed to join Meta Platforms’ new Threads microblogging service, posting propaganda such as a fake video purporting to show President Biden in a store perusing books on dementia.

Unlike on Facebook and Instagram, their verified accounts on Threads aren’t labeled as state-controlled media, raising questions over how the Facebook parent intends to police content on its Twitter rival that launched this month. Twitter, now being rebranded as X, in 2020 began applying labels to state-run news organizations; under Elon Musk, it removed them in April.

Meta also in 2020 began applying such labels to state-run media accounts on Facebook and Instagram. That came after independent studies found Russian influence campaigns ahead of the 2016 election used such services to suppress voter turnout and boost Donald Trump’s presidential bid.

Meta launched Threads before the service was fully built out to capitalize on Twitter’s struggles under Musk, The Wall Street Journal has reported. That means Threads lacks basic moderation features including the labels.

Russia’s RT and Sputnik News, China’s CGTN and Xinhua News, and Fars News—run by Iran’s Islamic Revolutionary Guard—have attracted more than 270,000 followers on Threads since the service launched this month, according to a tally by the Journal. That is far fewer than the hundreds of thousands or even millions of followers they have built over the years on Twitter.

Sputnik News, a Russian outlet that analysts describe as publishing propaganda, posted last week a manipulated video purporting to show Biden perusing books next to a sign saying “Brain exercises for dementia.”

Fact-checking groups debunked the video in 2020, saying that it took real footage of Biden looking at books in a store and superimposed a sign nearby that said “Brain exercises for dementia.” Sputnik News didn’t post the video to its Instagram account, where it is labeled as a state-affiliated organization.

After the Journal asked a Meta spokeswoman about the video of Biden on Threads, the post began showing a label describing it as “False information,” saying “independent fact-checkers say this information has no basis in fact.”

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Journalism Tech

Meta Plans New Layoffs That Could Match Last Year’s in Scope

That was the headline on a March 10 scoop I wrote with my colleagues Jeff Horwitz, Salvador Rodriguez, and Sam Schechner.

(Mark Zuckerberg announced the cuts a few days later.)

The story began:

Facebook parent Meta Platforms Inc. is planning additional layoffs to be announced in multiple rounds over the coming months that in total would be roughly the same magnitude as the 13% cut to its workforce last year, according to people familiar with the matter.

The new cuts, the first wave of which is expected to be announced next week, are likely to hit non-engineering roles especially hard, the people said. The company is also expected to shut down some projects and teams in conjunction with these cuts.

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India Journalism

Guns Offered for Sale in Facebook Groups Devoted to Religious Extremists in India

That’s the headline on my latest story, out February 8. It begins:

Facebook users have offered for sale on the platform handguns, rifles, shotguns and bullets to members of a forum devoted to an extremist Hindu organization with a history of violence in India.

Eight posts, some of which had been up since April, caught the eye of Raqib Hameed Naik, the founder of a group that monitors attacks against religious minorities in India. He began reporting them to Meta Platforms Inc. in late January as contravening the company’s publicly stated policy that prohibits private individuals from buying or selling firearms or ammunition on Facebook platforms.

Facebook declined to remove them, saying the posts didn’t violate the company’s rules, according to responses from the company that The Wall Street Journal reviewed.

After the Journal inquired about the posts, Facebook on Tuesday removed them, saying they ran afoul of the company’s policies.

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Journalism

Facebook Parent Meta Announces Layoffs of 11,000 Staff

That’s the headline on my newest story, out Wednesday with my colleague Sam Schechner. It begins:

Meta Platforms Inc. said it would cut more than 11,000 workers, or 13% of staff, embarking on the company’s first broad restructuring as it copes with a slumping digital-ad market and plunging stock price.

The layoffs add to a wave of job cuts that are roiling Silicon Valley, where tech giants that added employees by the tens of thousands through the pandemic are now retrenching.

In a message to staff on Wednesday morning, Chief Executive Mark Zuckerberg said the company, the parent of Facebook and Instagram, would cut staff across all of its businesses, with its recruiting and business teams disproportionately affected. The company is also tightening its belt by reducing its office space, moving to desk-sharing for some workers and extending a hiring freeze through the first quarter of 2023.

“This is a sad moment, and there’s no way around that,” Mr. Zuckerberg wrote, adding that he had been wrong in assuming that an increase in online activity during the pandemic would continue. “I got this wrong and I take responsibility for that.”

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My colleagues Jeff Horwitz and Salvador Rodriguez had the scoop Monday on the coming cuts.

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India Journalism

Meta Officials Cite Security Concerns for Failing to Release Full India Hate-Speech Study

That’s the headline on my latest story, an exclusive out Wednesday. It begins:

Executives at Meta Platforms Inc. privately told rights groups that security concerns prevented them from releasing details of its investigation into hate speech on its services in India, according to audio recordings heard by The Wall Street Journal.

Meta, the parent company of Facebook, in July released a four-page summary of a human-rights impact assessment on India, its biggest market by users, where it has faced accusations of failing to adequately police hate speech against religious minorities. The India summary was part of the company’s first global human-rights report. The 83-page global report offers detailed findings of some previous investigations; it included only general descriptions of its India assessment, which disappointed some rights advocates.

“This is not the report that the human-rights team at Meta wanted to publish, we wanted to be able to publish more,” Iain Levine, a Meta senior human-rights adviser, said during private online briefings with rights groups in late July after the summary was released, according to the recordings.

“A decision was made at the highest levels of the company based upon both internal and external advice that it was not possible to do so for security reasons,” he said.

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Categories
Tech

Roblox Poaches Seasoned Meta Executive as It Chases Growth in Asia

That’s the headline on my newest story, an exclusive with my colleague Sarah Needleman, out Friday. It begins:

HONG KONG—Roblox Corp. has poached a Meta Platforms Inc. executive for the newly created role of Asia-Pacific head of public policy, as the videogame company chases growth in the region.

Steve Park, the longtime government relations head for South Korea and Japan at Facebook’s parent company, will join Roblox next week, a spokeswoman for the San Mateo, Calif.-based company said.

Mr. Park has been at Meta for more than eight years and in a previous position worked on the company’s Oculus virtual-reality business, according to his LinkedIn profile.

Mr. Park declined to comment on his appointment, referring queries to the Roblox spokeswoman.

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Journalism Tech

Amazon Sues Administrators of More Than 10,000 Facebook Groups Over Fake Reviews

That’s the headline on a story I wrote Tuesday. It begins:

Amazon.com Inc. said it filed a lawsuit against the administrators of what it says are more than 10,000 Facebook groups used to coordinate fake reviews of Amazon products.

Those in charge of the Facebook groups solicit the reviews for items ranging from camera tripods to car stereos in exchange for free products or money, Amazon said in a statement.

The activity, which is against Amazon’s rules, occurs across Amazon’s stores in the U.S., U.K., Germany, France, Italy, Spain and Japan, the company said. Such bogus reviews are typically used to boost products’ ratings and increase the likelihood customers buy them.

The lawsuit represents “proactive legal action targeting bad actors,” Amazon Vice President Dharmesh Mehta said.

My colleague Nicole Nguyen wrote last year about the problem of inauthentic reviews on Amazon.

And she has a new story out Wednesday, in the wake of Amazon’s suit, with tips on spotting fake reviews.

Categories
Journalism Tech

Facebook Parent Meta Details Human-Rights Efforts

I’m late in sharing it here, but that’s the headline on a story I wrote last week with my colleague Salvador Rodriguez. It begins:

Facebook parent Meta Platforms Inc. released its first annual report Thursday on the effect its services have on global human rights, highlighting its efforts to combat challenges including human trafficking, the spread of misinformation and attacks on election integrity.

Facebook’s global operations are drawing scrutiny from rights groups and regulators. While user growth has stalled in rich countries, it continues to expand internationally, especially in populous, developing markets.

You may recall I wrote in November about Facebook’s India human rights impact assessment, a separate report that was commissioned some time ago. Rights groups told me they believed Facebook was trying to stifle it.

This newest report contains a summary of the India HRIA. The HRIA was done by a law firm Facebook commissioned to do the work. Facebook says it has no plans to release the HRIA in its entirety.

That’s drawn more criticism from groups that contributed to the HRIA. One called Facebook’s decision “deeply disappointing.”

You can read Facebook’s full human rights report on their website here. The India material begins on page 57.