That’s the headline on my latest story, out Thursday. It begins:
India is establishing new rules to govern internet firms like Facebook Inc., WhatsApp and Twitter Inc., a fresh challenge for the American giants in a huge market that is key to their global expansion.
The new guidelines, unveiled Thursday, say that in order to counter the rise of problematic content online like false news and violent material, intermediaries must establish “grievance redressal mechanisms” to resolve user complaints about postings and share with the government the names and contact details for “grievance officers” at the firms. These officers must acknowledge complaints within a day and resolve them within 15.
Social media firms must take down material involving explicit sexual content within 24 hours of being flagged. Firms must also appoint officers and contact people—who live in India—to coordinate with law enforcement agencies and address complaints. Some firms must also help identify the “first originator” of some messages, the rules say.
“We appreciate the proliferation of social media in India,” Ravi Shankar Prasad, India’s minister of electronics and information technology, said Thursday. “We want them to be more responsible and more accountable,” he said.