I recently purchased these potato chips at Bangkok’s Big C. (Big C is a Thai hypermarket, sort of like Wal-Mart but with an open-air meat section. Thailand has several hypermarkets, such as French-based Carrefour and Tesco Lotus, a UK/Thai joint venture.)
Anyway, I saw these chips and I thought, in this order:
1. Wow — World Cup ambush marketing! (The lack of official sponsorship, the ball with Adidas-esque markings, etc.)
2. German sausage flavor? You better believe it. I haven’t tried ’em yet but I have high hopes.