
Economist: Mobile phones in South-East Asia: Talk is cheap
Take a taxi in Bangkok and the driver’s mobile phone is sure to chirp. A long conversation ensues, usually by speakerphone, since few cabbies bother with headsets. It is not just that cabbies are chatty; it is also that talk is cheap. Once reserved for the rich, mobile phones are now ubiquitous in South-East Asia.
But what is good news for taxi drivers is less so for mobile operators. Price wars in nearly-saturated markets have mangled profit margins. One answer is to prod customers to use data services, such as e-mail, web-browsing and access to a variety of “applications”—all of which could, some analysts think, spur new growth.
Yet this new growth will not come easy…
(Via Jon Russell.)
I'm Newley Purnell, an American journalist in Bangkok. I report for Bloomberg BNA, ABC News Radio, The Chronicle of Higher Education, and more.