“Crisp your hype” with “African Style” potato chips and sausages

My previous two posts clearly illustrate my unhealthy obsession fascination with the World Cup. But I am also, as many readers know, always on the lookout for quirky snackfoods.

So this advertisement in today’s Bangkok Post — in which these two interests of mine converged in a mishmash of globalization, odd English phrasing, and apparent ambush marketing — was right up my alley:

"African Style," "Limited Edition" Crunchips potato chips
(And here’s a larger version of the scan.)

Yes, you read that right: The ad is for Lorenz’s “limited edition,” “African Style” Crunchips brand potato chips and “Afrikawust” sausages from Hareico. (I believe that both Lorenz and Hareico are German companies.)

I especially love the copy on the right. It reads:

Don’t miss a moment of the excitement of The 2010 FIFA World Cup and crisp your hype with African Style Lorenz Crunchips and Hareico Sausage from Tops market and Central Food hall.

(Emphasis mine.)

German potato chips and sausages being sold in Thailand, using African advertising motifs and designed to capitalize on the World Cup. Wow.

Crisp your hype!

Published by Newley

Hi. I'm Newley Purnell. I cover technology and business for The Wall Street Journal, based in New Delhi. I use this site to share my stories and often blog about the books I read, tech trends, sports, travel, and our dog Ginger. Join the growing group of readers who get my weekly email newsletter.

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