On this map, East and West Germany are next to each other, as one would expect. But Romania’s closest neighbour is Armenia? And Poland and India are side by side? Well, this is not a straightforward geographical map, but a cultural one. It plots out how countries relate to each other on a double axe of values (ranging from ‘traditional’ to ‘secular-rational’ on the vertical and from ‘survival’ to ‘self-expression’ on the horizontal scale). This makes for some strange bedfellows – for example: South Africa, Peru and the Philippines occupy almost the same position, although they’re on three different continents.