The New York Times’s Alex Williams on “life lists”:
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Once the province of bird-watchers, mountain climbers and sufferers of obsessive-compulsive disorder, the life list has become widely popular with the harried masses, equal parts motivational self-help and escapist fantasy.
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Evidence of the lists’ surging popularity is all around. The travel writer Patricia Schultz currently has two “1,000 Places to See Before You Die” books lodged on The New York Times paperback advice best-seller list, two in an avalanche of recent life-list books, like “1001 Books You Must Read Before You Die” and “101 Things to Do Before You Turn 40.”In December, Warner Brothers will release Rob Reiner’s “Bucket List,” starring Jack Nicholson and Morgan Freeman as cancer patients who set out on a series of life-list adventures, including a Harley ride on the Great Wall of China.
Multiple life-list oriented social-networking Web sites have cropped up, inviting strangers to share their lists and offer mutual encouragement. Even Madison Avenue has chimed in. Visa is currently running a print campaign built around a checklist called “Things to Do While You’re Alive” (and credit-worthy, presumably).
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