Investor’s Business Daily: “…Now blogs are moving beyond personal musings and taking on a new role: corporate communications. A growing number of businesses are using the blog format to promote products, interact with customers and shareholders, conduct market research and distribute company announcements.”
This is exciting stuff; I’m really interested to see if organizations can use Weblogs to disseminate information and control their messages. Particularly nonprofits, since the Web is the perfect medium for cheap, grassroots-level communication. Corporations are starting to catch on; after all, Micro$oft has their own blog-enabled intellectual dancing monkey–er, “technical evangelist”–on their payroll.