I’m not a Mac enthusiast, but I like the “Switch” TV campaign because the ads are simple and direct and compelling–they feature real people who look into the camera and tell their stories. (Also, I like the quirky music.) I just discovered that the commercials are directed by one of my favorite documentarians, Errol Morris. And his son–friend of Ellen Feiss, the “Apple It Girl”–is in one of the spots.
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