“Email Newsletters Pick Up Where Websites Leave Off”

Jakob Nielsen, a renowned Web usability expert, has just published an informative new column: “Email Newsletters Pick Up Where Websites Leave Off.” The most important point he makes is that people have emotional connections to email communications, while Web sites are static and impassive. As Nielsen says, “Newsletters feel personal because they arrive in your inbox; you have an ongoing relationship with them. In contrast, websites are things you glance at when you need to get something done or find the answer to a specific question.”