CNet News is running an interesting piece about how to charge for content on the Web–and get people to pay for it. “I do not look at the Web as a broadcast medium that relies mostly on advertising,” says Michael Schutzler, the CEO of Classmates.com. “Rather, I think the Web is a direct-marketing medium. This is what a magazine is. For a magazine to survive, it needs multiple revenue streams, such as annual subscriptions and advertising.”
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