Newley Purnell
Kevin Costner/Turkish Airlines update: here’s a cell phone snap of an ad that appears at the bottom of the front page of today’s Bangkok Post.
Background on Costner’s Turkish Airways ad campaign — and a video of the much-discussed “Feel Like a Star” TV spot — are here.
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The first few times I saw this Turkish Airlines ad — embedded below — on CNN International, I didn’t recognize Oscar Award winning actor Kevin Costner. Instead, I noted the ad’s other elements: The twist at the end, the catchy tune, and the various appeals to male vanity.
But then a pal, K, mentioned Costner’s involvement, and I gave the spot another viewing. And indeed, it’s Costner:
Predictably snarky commentary can be found here and here, and a Turkish Airlines billboard featuring Costner and the “Feel Like a Star” campaign can be seen here.
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I'm Newley Purnell, an American journalist in Bangkok. I report for Bloomberg BNA, ABC News Radio, The Chronicle of Higher Education, and more.