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Journalism Tech

Microsoft-Backed Startup Builder.ai Hires Auditors to Investigate Inflated Sales

That’s the headline on my most recent story, an exclusive out Tuesday with my colleagues Mark Bergen and Yazhou Sun.

It begins: 🎁 <– gift link

Builder.ai lowered the sales figures it provided to investors and hired auditors to examine its last two years of accounts, a major setback for the artificial intelligence startup backed by Microsoft Corp. and the Qatar Investment Authority.

The London-based company, which has raised more than $450 million, dropped its revenue estimates for the second half of 2024 by about 25% after some sales channels “did not come through,” according to Manpreet Ratia, the recently appointed chief executive.

Builder.ai confirmed the adjustment, which it began making last summer but hasn’t previously been reported, in response to questions from Bloomberg News about the sales correction and concerns from former employees that the company inflated sales figures.

“It’s probably time to sit back and take pause,” Ratia said in his first interview as CEO of the nine-year-old company, which helps businesses create customized apps with little to no coding. “We need to do a little bit of work making sure we get our house in order.”

The company’s missteps show the risks inherent in the rush to back promising AI startups, as investors seek to replicate the success of companies like OpenAI or Anthropic. After the debut of ChatGPT, the company rode investor enthusiasm for AI startups, raising from backers including Microsoft and the Qatar Investment Authority, which led a $250 million financing round in 2023.

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Categories
Journalism Tech

AI Startup Boom Raises Questions of Exaggerated Tech Savvy

engineerai

That’s the headline on my most recent story, which I wrote with my colleague Parmy Olson. It went online yesterday and is in today’s print WSJ.

It begins:

Startup Engineer.ai says it uses artificial-intelligence technology to largely automate the development of mobile apps, but several current and former employees say the company exaggerates its AI capabilities to attract customers and investors.

The competing claims reflect a growing challenge in the tech world of assessing a company’s proficiency in artificial intelligence, which refers to technologies that can allow computers to learn or perform tasks typically requiring human decision makers—in many cases helping companies save money or better target consumers.

Because AI technology is complex and loosely defined, nonexperts can find it hard to discern when it is being deployed. Still, money is flowing into the sector, and many startups can say they use AI as a way to lure investments or corporate clients even when such claims are difficult to vet.

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The story was picked up by popular tech news outlets The Information, The Verge, and The Next Web, and on news forums such as Slashdot and Hacker News

Parmy and I were also on the WSJ Tech News podcast, in which we discussed the story with host
Kim Gittleson. You can listen online here, or in your favorite podcast app.