Tag Archives | twitter

By Me Last Week: Twitter to Beef up Singapore Office

The story, which ran on Thursday, began:

Twitter Inc. plans to double its staff in Singapore over the next two years as it seeks to lure new users and advertisers in Asia, an executive said.

Shailesh Rao, Twitter’s vice president for Asia Pacific, the Americas and emerging markets, told The Wall Street Journal in an interview Wednesday that the company will hire more than 100 new staff in Singapore, doubling its current workforce of about 80 employees. Twitter opened a small office in Singapore in 2013 and in recent weeks has moved to a larger space, which has now become the company’s Asia-Pacific headquarters.

“We need more capabilities and more people doing what they’re doing already,” in jobs such as sales, marketing, finance and more, Mr. Rao said.

Twitter is focusing on fast-growing Asian countries like India and Indonesia as it seeks to attract new users and advertising dollars, analysts say. The company, which derives most of its revenue from advertising, is looking for a boost from such emerging markets as user growth levels off in developed markets like the U.S. and the U.K.

Meanwhile, the big story on Friday was that Chief Executive Dick Costolo is stepping down. Here are the first few grafs of my colleague Yoree Koh’s story:

Dick Costolo is stepping down as Twitter Inc.’s chief executive after five years, as Wall Street began losing faith in him and the social-media company’s future growth.

The move puts a spotlight back on co-founder and Chairman Jack Dorsey, who will serve as interim CEO while he remains chief executive of payments startup Square Inc. Mr. Dorsey was Twitter’s first CEO from May 2007 to October 2008.

Twitter said it would be looking both inside and outside the company for a new chief.

Stay tuned for more.


By Me Today: How Tech Companies Like Google, Facebook, Twitter and Viber are Helping Connect People Following the Nepal Earthquake

UPDATE: Embedded above and online here: a video I recorded with WSJ Live about the story.

The story begins:

Global technology firms are pitching in on earthquake rescue efforts in Nepal with services such as free calls to and from the country to functions that track survivors and relay the news to worried relatives and friends overseas.

Search giant Google Inc. on Saturday launched its Person Finder service, which allows users to post and search for information about missing friends and loved ones. The feature, which Google created in response to the destructive 2010 earthquake in Haiti, showed it was tracking 5,100 records as of early Monday afternoon Asia time.

Facebook Inc. activated Safety Check, which allows users in areas affected by the earthquake to select a notification alerting friends on the social network that they are OK.

“When disasters happen, people need to know their loved ones are safe,” Facebook Chief Executive Mark Zuckerberg wrote Saturday in a post on his Facebook page, referring to the feature developed last year. “It’s moments like this that being able to connect really matters.” The post was shared more than 41,000 times and received more than 263,000 likes.


By Me Yesterday: Twitter Buys India-Based Startup ZipDial to Tap Emerging Markets

Our main story at WSJ.com begins:

Twitter Inc. agreed to buy India-based mobile marketing startup ZipDial for an undisclosed sum in its first acquisition in Asia, as it seeks to tap more offline users in fast-growing emerging markets.

Countries like India, Indonesia and Brazil are key to Twitter as it tries to attract new users and advertising dollars, analysts say. Emerging markets are increasingly becoming an important part of Twitter’s growth strategy as it peaks in developed markets such as the U.S. and the U.K. In the three months ended September, Twitter reached 284 million monthly active users, about 77% of whom came from outside the U.S.

Bangalore-based ZipDial is known for its “missed call” marketing service, which allows consumers to dial a number for a company and hang up before connecting. The company in turn sends them free text messages containing advertisements and other content, like sports scores, without users incurring a charge.

A colleague and I also wrote this primer on ZipDial:

Twitter said Tuesday it is paying an undisclosed sum to acquire ZipDial, a Bangalore, India-based startup known for its success at “missed call” marketing.

Wait, what’s a missed call?

In India, many cost-conscious consumers use missed calls — they dial a number, let it ring, then hang up before connecting — to send a message, like “I’m running late,” to friends and family. A missed call is free, since callers are only charged when the other party answers.

What does ZipDial do?

ZipDial lets companies take advantage of this practice. The startup, which was founded in 2010 and has 56 employees, provides services that allow brands to advertise a number for “missed calls.”

For example, in one campaign for Colgate toothpaste, users could give a missed call to a special number shown on advertising banners in Mumbai, then receive a text message. Consumers would respond to that with their addresses, and then are sent a free sample of toothpaste.

ZipDial’s other clients have included the likes of Unilever, Procter & Gamble, Walt Disney and more.

Click through for more.


Our Exclusive Friday: Twitter’s Opening a Hong Kong Office

As I wrote here:

Twitter Inc. plans to open an office in Hong Kong early next year to serve greater China and tap advertising revenues from Chinese companies that are quickly expanding, an executive said.

Shailesh Rao, Twitter’s vice president for Asia Pacific, the Americas and emerging markets, told The Wall Street Journal in an interview that the office will mainly house sales staff, though he declined to say how many. The office is set to open in the first quarter of 2015.

“The real main focus of the office will be sales,” Mr. Rao said. “Building sales capability to work with agencies and advertisers domestically in Hong Kong and Taiwan and those Chinese advertisers looking to go global.”

Twitter has been blocked in China since 2009 due to government concerns it could be used to organize protests. Asked if plans for the Hong Kong office signaled Twitter’s eagerness to enter China should the government lift its restriction, Mr. Rao said, “We would love to have Twitter” reach people “everywhere in the world including China.” But, he added, “Unfortunately, we can’t. That’s not our choice. We don’t control that decision.”

Click through to read the whole thing.

The story was picked up by financial newswires, various news organizations and several tech blogs.


Our Exclusive Today: Twitter’s Opening an Indonesia Office

Twitter’s global head of revenue, Adam Bain, told me in an interview that the company will be opening an office in Jakarta in the next three to six months.

Our story today is online here.

As I wrote in the piece, the move underscores the importance of fast-growing, emerging markets for Twitter.

About 75% of the company’s 271 million monthly active users are outside the U.S. But Twitter derives a much smaller proportion of its revenue internationally.

Tapping markets like Indonesia — which has 240 million people, many of whom are under the age of 30 — will be crucial for Twitter’s future growth in users and advertising revenue.

Having an office in Jakarta will help Twitter work more closely with advertisers and marketers, Bain said.

Update: Embedded above and online here is video of a chat I had with WSJ Live’s Ramy Inocencio.


My Q&A with Twitter’s VP of Emerging Markets, Shailesh Rao

2014 07 21shailesh

It’s online here and in the print edition of today’s Wall Street Journal Asia.

It begins:

Shailesh Rao has one of the most important jobs at Twitter Inc.: overseeing the company’s revenue in emerging markets.

Eight months after the messaging service’s initial public offering, the San Francisco-based company is betting that populous countries in Latin America, Asia and elsewhere can help it stem slowing user growth in the U.S. and boost sales.

Twitter’s revenue, most of which comes from advertising, more than doubled in the first quarter to $250.5 million. But the company, which was founded in 2006, has yet to make a profit. Some 78% of Twitter’s more than 255 million users are located outside the U.S., but the company derives just 28% of its revenue internationally.

Mr. Rao is trying to change that. The 42-year-old joined Twitter in 2012 after seven years at Internet search giant Google Inc., where he ran the company’s Asia display advertising business.

In an interview at Twitter’s offices in Singapore, Mr. Rao, who was born in Toronto and grew up in Pittsburgh, discussed the company’s goals for growth, how double-majoring in history and economics helps him on the job, and why yoga makes him a better manager.


Twitter accounts for following snowstorm Nemo as it approaches NYC

A big snowstorm, Nemo*, is now making landfall in the Northeast.

I just Tweeted some NYC-specific Twitter accounts worth following, and thought I’d share them here as well:

*Storm nomenclature details are here.


More on Bangkok’s Tweeting Motorcycle Taxi Driver

A quick follow up on my post yesterday highlighting the BBC video report on Dejchat Phuangket, a Bangkok motorcycle taxi driver and social media maven.

Thanks to Byron at Coconuts Bangkok for getting in touch to say that his site has also run items on Khun Dejchat.

The first post provides an overview of Dejchat’s work following the Valentine’s Day explosions.

The second is a longer interview with Dejchat. One interesting tidbit on offer here: The story points out that he created an interesting Web site about his hometown in Sisaket province. (Warning: The site employs auto-loading luk thung music!)


BBC Story on Bangkok’s Tweeting Motorcycle Taxi Driver

2012 03 19 motorcycle taxi twitterer

The BBC has a video report today on Dejchat Phuangket, a Bangkok motorcycle taxi driver who has become renowned for his blogging and Tweeting:

His mode of transport is one of Bangkok’s most basic – the motorbike. But it is Dejchat Phuangket’s command of cutting edge technology that has turned him into Thailand’s most famous taxi driver.

For two years, Dejchat tweeted and blogged about his daily life.

Whether it be the contents of his lunch or the state of the traffic, his wry observations and a steady stream of photos kept his small band of loyal followers amused.

Then on Valentines Day the news came to Dejchat’s part of central Bangkok.

An explosion partially destroyed a house being rented by a group of Iranians.

As the men fled the damaged building they threw explosives at a taxi and one of the men had his legs blown off. Almost immediately the blasts were linked to attempted attacks the day before on Israeli diplomats in Georgia and India.

As news of the explosions began to circulate, Dejchat was already on the scene.

“A foreigner was carrying a bag and an explosion happened,” he tweeted under his username motorcyrubjang. “He lost his legs but is still alive at Sukhumvit 71.”

What’s more, Dejchat — who you can follow at @motorcyrubjang — may just have the coolest Twitter profile page photo montage ever. (Click through to see it.)

(All emphasis mine.)

(Image: BBC.)


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