Here’s a follow up to my December post about Man U players and Malaysian potato chips.
The Man U-Southeast Asian advertising synergy continues!
If you’ve ever thought to yourself, I’d really love to watch a debit card advertisement featuring the Red Devils’ midfielder Michael Carrick and fox-in-the-box striker Javier “Chicharito” Hernandez saying “hello” and “thank you” in Thai, today’s your lucky day.
Spotted this afternoon at Bangkok’s Chidlom BTS Sky Train stop. Thanks to A for the tip.
Yes, that’s the Red Devils’ Park Ji-Sung holding a can of Mister Potato brand chips, flanked by a wai-ing Javier Hernandez and Wayne Rooney. (More details on the promotion, in case you’re curious, are here.)
Considering my enduring love for both soccer and snack foods, I simply couldn’t resist snapping a photo of this ad.
Quick note: remember how I mentioned recently that Manchester United is now, in an odd twist, effectively sponsored by the US government (since the Fed has bailed out AIG)? Well, no more.
There was a time when it bothered me that most Americans don’t appreciate football (soccer). I love the game. I always have. Why, I wondered, doesn’t everyone in the US think it’s the Best Sport Ever Created?
These days, though, I’m not hung up on the issue. As Dave Eggers wrote in his contribution to the excellent book The Thinking Fan’s Guide to the World Cup, the game is doing just fine without America. Soccer doesn’t need the United States.
In an interesting twist, however, the US government has now effectively become the official sponsor of Manchester United, perhaps the world’s biggest and most successful soccer club.
How is that, you ask?
Well, in September, 2008, insurance behemoth AIG was given a US$85 billion bailout by the US federal reserve. AIG is Manchester United’s “principal sponsor,” and the AIG logo is emblazoned on the Man U shirt (see above). It’s a four-year deal in which AIG pays Manchester United US$102.9 million in total, or roughly US$25 million per year.
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