In Friday’s Wall Street Journal and online here is a story I’m especially proud of.
My colleagues and I followed — literally — a sari across India, illustrating the logistical challenge e-commerce startups in the country face.
The story begins:
MADURAI, India—The future of India’s booming e-commerce market is in the hands of small-time customers like 27-year-old Gayathri Rajamansingh.
Each Sunday, the owner of a small hair salon browses the Shopclues website from her home, hunting for bargains. Recently, she fixed on a floral-print sari, a traditional Indian one-piece garment, and clicked “Buy Now.”
Ms. Rajamansingh’s impulse purchase of the 199 rupee ($3.06) sari, set in motion a logistical operation that is complex and costly. Delivering the item involved a three-day, roughly 1,200-mile journey from Surat, in the western state of Gujarat, to her home in Madurai, in the southern state of Tamil Nadu. More than 30 people moved the package, through two overnight truck journeys, a long-haul flight and, finally, a motorbike to her doorstep.
There’s also an interactive feature with some fun videos and maps.
Meanwhile, here are some of my other recent stories:
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