Richard Cohen on Enron; NY Times on the effectiveness of online advertising

In today’s Washington Post, Richard Cohen argues that the Enron mess–the fact that top executives were allowed to sell their Enron stock before it tanked, while the rest of the company’s employees were not–is an ethical outrage, not a political one.

An interesting article in the NY Times details plans for adopting guidelines to measure the effectiveness of online advertising campaigns.

The Web Runs on Love, Not Greed

Kevin Kelly’s “The Web Runs on Love, Not Greed” explains why the downfall of the dot coms does not mean the downfall of the Web. He says, “So much money flew around dot-coms, that it hid the main event on the web, which is the exchange of gifts. While the most popular 50 websites are crassly commercial, most of the 3 billion web pages in the world are not.”

Kelly’s article reminds me of a great piece that ran on The Motley Fool in December of 2000. At its crux, the Internet is about communicating–not making money.