Amazon, Walmart Foiled as India Tightens E-Commerce Rules

Screen Shot 2018 12 30 at 1 18 39 PM

That’s the headline of a story I wrote Thursday with my colleague Corinne Abrams. It begins:

India is tightening restrictions on foreign e-commerce companies operating in the country, in a new challenge to Amazon.com Inc. and Walmart Inc. as they bet billions on the nascent market.

Current rules forbid non-Indian online sellers from holding their own inventory and shipping it out to consumers, as is typically done in other countries. Instead, the foreign sellers have found a work-around, selling online what are effectively their own products but held by their affiliated local companies.

Click through to read the rest.

We wrote more about the issue Friday in another story, which began:

American firms are plowing billions into India’s internet economy in part because, unlike China, India promised a level playing field for foreign firms to compete against local companies. Now that field may be tilting toward domestic startups amid a global backlash against U.S. tech titans, according to analysts and industry officials.

With national elections approaching early next year, India’s government said Wednesday it is tightening restrictions on foreign e-commerce players, the latest move in recent months that restrains their freedom to operate compared with local firms. The new rules present a fresh challenge to Amazon.com Inc. and Walmart Inc. as they aim for growing slices of a market where many of India’s 1.3 billion people are starting to shop online thanks to inexpensive smartphones and data.

Vinay Kesari, a Bangalore-based technology lawyer specializing in regulatory matters who has worked with U.S. tech firms, said such moves to rein in foreign tech companies have been highly unusual and may be a sign of more to come.

“I’ve never seen anything like this happening,” he said. “All bets are off at this point.”

Click through to read the rest.

Leave a comment

Your email address will not be published. Required fields are marked *