Animal Crackers, Redesigned for 2018

File under: Ch-ch-ch-ch-Changes…(Turn and face the strange).

The lede of this New York Times story by Matthew Haag:

After 116 years of captivity, animal crackers have been freed from their cages.

It was a symbolic victory for animal rights activists, notably People for the Ethical Treatment of Animals, which had argued that the immediately recognizable yellow-and-red boxes by Nabisco portrayed a cruel bygone era when traveling circuses transported exotic wildlife in confinement.

The new boxes are expected to arrive in stores this week. They show a zebra, an elephant, a lion, a giraffe and a gorilla roaming free side-by-side in a natural habitat, a sweeping savanna with trees in the distance.

And here’s what the old packaging looked like:

As the great David Bowie once sang (emphasis mine):

I still don’t know what I was waiting for
And my time was running wild
A million dead-end streets
Every time I thought I’d got it made
It seemed the taste was not so sweet

Published by Newley

Hi. I'm Newley Purnell. I cover technology and business for The Wall Street Journal. I use this site to share my stories and often blog about the books I'm reading, tech trends, sports, travel, and our dog Ginger. For updates, get my weekly email newsletter.

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