Cryptocurrency Mania Comes to the Premier League?

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File under: Life in 2018, cryptocurrency edition:

My favorite Premier League team, Arsenal, now shows ads at its grounds for Cashbet Coin, which bills itself as the club’s “official cryptocurrency partner.”

I did a little digging.

Apparently I missed this Reuters story from January:

English soccer team Arsenal is entering the cryptocurrency world by signing a deal to promote new digital tokens being sold by an American gaming software company.

California-based CashBet said on Wednesday that the Premier League club had agreed to become its “exclusive and official Blockchain Partner” ahead of the upcoming “initial coin offering” (ICO) of its new cryptocurrency, “CashBet Coin”.

The partnership makes Arsenal “the first major team in world football to officially partner with a cryptocurrency”, CashBet said in a statement.

Who knew?