A Browser You’ve Never Heard of Is Dethroning Google in Asia

Uc browser

That’s the headline of my newest story, out today. It begins:

JAKARTA, Indonesia—A mobile browser rarely used in the West has outflanked Google’s Chrome in some of Asia’s fastest-growing markets, giving owner Alibaba Group Holding Ltd. an advantage in the race among technology giants to capture the next generation of internet users.

Hundreds of millions of people in India, Indonesia and other emerging markets getting online for the first time are picking UC Browser, owned by Chinese e-commerce giant Alibaba, over ones made by U.S. rivals. Users say UC Browser works better in countries dominated by low-end smartphones and spotty mobile service.

“It’s faster, it takes up less memory, and it looks better” than Chrome, said Rizky Ari Prasetya, a 20-year-old Jakarta resident who recently ditched Chrome for UC Browser.

India and Indonesia are among the last, great untapped markets for internet users. Just 30% of India’s 1.3 billion people are online, and only 25% of Indonesia’s 260 million use the web, according to the International Telecommunication Union, a United Nations body.

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