By Me Yesterday: Google, India, and the Future of the Web

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The story begins:

NEW DELHI—An explosion of smartphone usage in India is changing the way Alphabet Inc.’s Google sees the future of the internet.

As a mobile price war in the South Asian nation has slashed data rates to less than $5 a month for unlimited high-speed access, hundreds of millions of people are getting online for the first time and bingeing, stretching their low-end smartphones to the limit.

The Mountain View, Calif., company rolled out several apps and functions Tuesday aimed directly at these net newbies and those like them in other emerging markets.

As online activity here has increased this year, the inexpensive smartphones used by many consumers have struggled to handle the surge. To help, Google has shrunk the file size of its mobile operating system and many popular apps. Users in India are frequently offline so Google has given them the ability to do more without an internet connection. Also, they are much more likely to get around on motorcycles than in cars so Google Maps has started offering suggested routes and travel-time estimates for two-wheelers.

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For more on the products, here’s a blog post from Google containing additional details.