The exclusive, which I wrote with my WSJ colleagues, begins:
NEW DELHI—An Apple Inc. manufacturer has completed a trial run of the first-ever iPhones assembled in India, in an important step in the U.S. tech giant’s push into the fast-growing South Asian market.
The manufacturing of Apple’s cheapest iPhone model, the SE, was handled earlier this month by Taiwanese contract manufacturer Wistron Corp., which has an assembling unit in the southern state of Karnataka, a state official with direct knowledge of the matter told The Wall Street Journal.
Apple said in a statement that it has begun initial production of a small number of iPhone SE handsets in Bangalore and will begin shipping the Indian-made devices to domestic customers this month. The first devices could hit stores as early as this week or next, according to a person familiar with the matter.
A Wistron spokeswoman said the company doesn’t comment on “market rumors or speculation.”
With sales cooling in China—long an engine for Apple’s growth—the Cupertino, Calif., company has been looking for new ways to build its brand in India. Apple has sought concessions on the taxes it pays to import some components, government officials say.
The story was followed by may other outlets.
- Scoop with a Colleague: Apple Is Discussing Manufacturing in India, Government Officials Say
- By Me Last Week: How Apple’s Trying to Win India
- Newley’s Notes 83: Varanasi Visit, Morning Routines, Micro-dosing, Non-Micro Pigs
- Newley’s Notes 87: China vs. U.S. in India; Apple’s iPhone Plans; RIP Ashley 🙁
- Newley’s Notes 93: iPhone Scoop; SoftBank Allegations; Bluths Coming Back