Google’s Newest India Focus: Connecting Small Businesses

2017 01 05india

That’s the subject of my latest WSJ story, which begins:

NEW DELHI— Alphabet Inc.’s Google is ramping up its efforts to get India’s small businesses online, the latest step in its quest to win new users in the populous nation.

Google Chief Executive Sundar Pichai said on Wednesday that the Mountain View, Calif., company will launch later this year a tool that allows owners of small businesses that are now offline to create mobile-friendly websites for free. Google says nearly three quarters of the country’s 51 million small businesses currently lack a web presence.

India will be the first country to get access to the feature, which will then be rolled out to other nations.

“India shapes how we develop products in so many ways, big and small,” the India-born Mr. Pichai told a conference of entrepreneurs here. He said the company has added more staff locally and executives have been spending more time in the South Asian nation.

As I’ve noted before, India holds huge potential for Google — and other big U.S. tech firms, like Uber and Amazon — because it is home to more than 1.2 billion people, most of whom have yet to get online for the first time.