That’s the subject of my latest story, out Thursday, which begins:
NEW DELHI—How do you train a million new Uber drivers in a country where most people have never driven a car, tapped on a smartphone or even used an online map?
Uber Technologies Inc. faces that daunting task as it tries to avoid its fate in China, where it decided this year to sell its business to homegrown champion Didi Chuxing Technology Co.
The $68 billion San Francisco startup has plenty of cash and cutting-edge technology to bring to its battle in India. Also, the country hasn’t thrown up the kind of regulatory hurdles that have hindered Uber’s growth in other regions. So the company’s ability to find and teach new drivers could decide whether Uber can dominate this fast-growing market.
Click through for a video, narrated by yours truly.
I also wrote a sidebar, “5 Ways Uber Is Tweaking Its Strategy in India.“
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