(In the image above, showing the paper, below the fold, it’s on the bottom right.)
The story — accessible to all online here — is about James McGowan, a guy in Bangkok whose passion is traveling the world, sampling and blogging about regional variations of McDonald’s items. It begins:
SINGAPORE—When James McGowan walked into a McDonald’s Corp. restaurant in downtown Singapore one recent evening, he wasn’t interested in a Big Mac. Instead, he placed an order for a limited-edition hamburger with caramelized onions and cheddar cheese, truffle-flavored french fries and a special red velvet McFlurry frozen drink.
On a scale of one to five, “I’ll probably give a 3 for the burger,” said Mr. McGowan, noting that it lacked sufficient onions. “The fries are better than I expected. They might be a 3.5 or 4.”
Mr. McGowan may well be the chain’s toughest customer. For the past four years, the 28-year-old has crisscrossed the globe to indulge his passion: Sampling and blogging about the various national iterations of McDonald’s dishes. Thus far, he says he has visited about 53 countries, penning 340 detailed reviews.
The story generated a lot of traffic on our site, which I expected. But I was not prepared, I must say, for McGowan to become a global sensation.
Other corporate and tech-focused stories I’ve written have been picked up far and wide before, but this was the first time a feature of this kind has received so much attention. Fun stuff, indeed.
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