The story begins:

BANGKOK—Uber Technologies Inc. is breaking into motorcycle bookings, taking its battle to win over users in Southeast Asia to the traffic-clogged streets of Bangkok.

Beginning Wednesday, users in select parts of the Thai capital will be able to open the firm’s app and summon a motorcycle driver, who will pick them up and ferry them to their destinations. The service, dubbed UberMOTO, allows riders to pay with cash or credit cards, with fares beginning at 10 Thai baht (28 U.S. cents).

Motorcycle taxis are popular in Thailand and other parts of Southeast Asia because of their low cost and their ability to cut between lanes of traffic, making it easier to navigate through gridlock.

Uber’s offering comes amid growing popularity of rivals’ motorbike-booking services in Southeast Asia. The company’s main competitor in the region, Singapore-based ride-hailing app Grab, in 2014 launched a motorbike service in nearby Vietnam. It is also available in Thailand, the Philippines in Indonesia. Grab doesn’t disclose its number of users but says its app has been downloaded more than 11 million times, up from 4.8 million in June.

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