By Me Last Week: Twitter Outshines Facebook — in Japan

The story begins:

Twitter Inc. is now bigger than its rival Facebook — in Japan, at least.

A week after quarterly earnings fueled investors’ concerns that Twitter’s user growth has stalled, the company for the first time Thursday broke out its user numbers for a country outside the U.S., saying it had 35 million monthly active users in the world’s third-largest economy as of the end of last year.

Facebook, a major competitor for advertising dollars, had 25 million monthly active users in Japan as of the end of 2015, a Facebook spokeswoman said Thursday.

Twitter’s user base has long been compared to Facebook’s, which is much larger globally. Twitter last week said 320 million users signed into the platform at least once a month in the fourth quarter, the same as in the previous three months. Facebook, by comparison, said it had 1.59 billion monthly active users as of the end of last year, up 3% from the previous three months.

It was the first time Twitter’s closely watched user growth flatlined from the previous three-month period. More troubling: the number of users in the U.S. fell to 65 million from 66 million.

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