Scoop: Facebook Eyeing Asia for Instant Articles Ad Platform

A colleague and I reported earlier this week that Facebook’s looking at Asia to launch its Instant Articles advertising platform.

The story begins:

Facebook Inc. is laying the groundwork to expand its Instant Articles service in Asia, underscoring the extent to which it considers populous emerging markets as it implements new features.

The world’s largest social network has in recent weeks advertised job openings via its Asia-Pacific headquarters in Singapore for contractors who will work with “new publishers to begin developing Instant Articles” and “provide direct support to publishers” who use the service. The jobs call for candidates who can speak Thai or Vietnamese.

Instant Articles allow media companies to publish material directly on Facebook, rather than as links to their sites. Facebook says these articles load ten times faster than standard articles on mobile phones. The company launched Instant Articles in the U.S. in May and in India last week.

Published by Newley

Hi. I'm Newley Purnell, a journalist covering technology and business for The Wall Street Journal, based in New Delhi. I use this site to share my stories and often blog about the books I read, tech, sports, travel and more. Join the growing group of readers who get my email newsletter.

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