By Me and a Colleague: BlackBerry Releases High-End ‘Classic’ Smartphone in India

A story I wrote with colleague Jai Krishna:

Samsung this week said it would unveil in India a sub-$100 smartphone based on its own operating system, its latest attempt to turn around its declining sales.

That isn’t stopping rival BlackBerry from launching a high-end smartphone in the country, with the Canadian company hoping corporate executives and professionals there will pay a premium for its devices.

BlackBerry on Thursday said it is releasing its new Classic phone for 31,990 rupees ($518), slightly higher than the $449 it costs in the U.S., where it went on sale in December.

The Classic, which comes with a physical QWERTY keyboard and trackpad, reflects the company’s plan to appeal to corporate customers in search of secure services, Sunil Lalvani, managing director at BlackBerry India, told The Wall Street Journal in an interview.

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Published by Newley

Hi. I'm Newley Purnell. I cover technology and business for The Wall Street Journal, based in New Delhi. I use this site to share my stories and often blog about the books I read, tech trends, sports, travel, and our dog Ginger. Join the growing group of readers who get my weekly email newsletter.

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