Twitter’s global head of revenue, Adam Bain, told me in an interview that the company will be opening an office in Jakarta in the next three to six months.
Our story today is online here.
As I wrote in the piece, the move underscores the importance of fast-growing, emerging markets for Twitter.
About 75% of the company’s 271 million monthly active users are outside the U.S. But Twitter derives a much smaller proportion of its revenue internationally.
Tapping markets like Indonesia — which has 240 million people, many of whom are under the age of 30 — will be crucial for Twitter’s future growth in users and advertising revenue.
Having an office in Jakarta will help Twitter work more closely with advertisers and marketers, Bain said.
Update: Embedded above and online here is video of a chat I had with WSJ Live’s Ramy Inocencio.