in Journalism

Samsung’s Plan to Hook Consumers in Southeast Asia

2014 08 13 samsung

Can free Frappuccinos, deals on hotel rooms, and apps offering localized content keep users hooked on Samsung’s smartphones as the company loses market share here in Southeast Asia?

The South Korean electronics giant is betting that the answer is yes.

That’s the focus of a story I wrote that ran on the front page of the WSJ Asia and in the U.S. paper yesterday.

You can find it online here.

In addition, embedded above and online here is a WSJ Live video in which I talk a bit more about the issue.

And here’s a separate post on our Digits blog about some companies that are gaining ground at Samsung’s expense: local smartphone makers little known outside the region, like Advan Digital, Smartfren, Ninetology and Cherry Mobile.