My Q&A with Twitter’s VP of Emerging Markets, Shailesh Rao

2014 07 21shailesh

It’s online here and in the print edition of today’s Wall Street Journal Asia.

It begins:

Shailesh Rao has one of the most important jobs at Twitter Inc.: overseeing the company’s revenue in emerging markets.

Eight months after the messaging service’s initial public offering, the San Francisco-based company is betting that populous countries in Latin America, Asia and elsewhere can help it stem slowing user growth in the U.S. and boost sales.

Twitter’s revenue, most of which comes from advertising, more than doubled in the first quarter to $250.5 million. But the company, which was founded in 2006, has yet to make a profit. Some 78% of Twitter’s more than 255 million users are located outside the U.S., but the company derives just 28% of its revenue internationally.

Mr. Rao is trying to change that. The 42-year-old joined Twitter in 2012 after seven years at Internet search giant Google Inc., where he ran the company’s Asia display advertising business.

In an interview at Twitter’s offices in Singapore, Mr. Rao, who was born in Toronto and grew up in Pittsburgh, discussed the company’s goals for growth, how double-majoring in history and economics helps him on the job, and why yoga makes him a better manager.