I wrote a recent WSJ Digits story about how e-commerce in Southeast Asia is set to boom, according to a UBS report:
Message for Southeast Asia’s brick-and-mortar retailers: E-commerce companies could soon be eating your lunch.
That’s according to a recent study by UBS , which showed the region’s consumers are already flocking to e-commerce sites at the expense of traditional retailers’ platforms.
Internet penetration in the populous region is higher than many assume, and will soon skyrocket thanks to the increasing use of low-cost smartphones and the availability of mobile Web connections, according UBS’s head of research and strategy in Thailand, Raymond Maguire, who authored the report.
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