My story on BlackBerry’s turn-around push in Indonesia

A chance encounter in Jakarta with legendary Dutch goalkeeper Edwin van der Sar was merely an exhilarating byproduct of my recent Indonesia trip.

I traveled there to cover the debut of BlackBerry’s new low-cost, Foxconn-made smartphone, which it released in Indonesia as part of a high-stakes turnaround plan.

The story includes snippets from my interview with Chief Executive John Chen, and begins:

BlackBerry Ltd.’s latest stab at keeping its storied brand alive is starting here, at a launch event for its $191 smartphone, in the capital city of Indonesia.

The phone maker based in Waterloo, Ontario, unveiled its latest handset, dubbed the Z3, before several hundred people in a packed five-star hotel ballroom on Tuesday. An Indonesian hip-hop trio warmed up the crowd before BlackBerry’s new chief executive, John Chen, took the stage to introduce the phone.

The Z3 represents a number of firsts for BlackBerry, which recently replaced its chief executive and revamped its corporate strategy, after failing to find a buyer for its struggling business.

I also wrote a post with more color from the launch event.

Published by Newley

Hi. I'm Newley Purnell, a journalist covering technology and business for The Wall Street Journal, based in New Delhi. I use this site to share my stories and often blog about the books I read, tech, sports, travel and more. Join the growing group of readers who get my email newsletter.

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