A chance encounter in Jakarta with legendary Dutch goalkeeper Edwin van der Sar was merely an exhilarating byproduct of my recent Indonesia trip.
I traveled there to cover the debut of BlackBerry’s new low-cost, Foxconn-made smartphone, which it released in Indonesia as part of a high-stakes turnaround plan.
The story includes snippets from my interview with Chief Executive John Chen, and begins:
BlackBerry Ltd.’s latest stab at keeping its storied brand alive is starting here, at a launch event for its $191 smartphone, in the capital city of Indonesia.
The phone maker based in Waterloo, Ontario, unveiled its latest handset, dubbed the Z3, before several hundred people in a packed five-star hotel ballroom on Tuesday. An Indonesian hip-hop trio warmed up the crowd before BlackBerry’s new chief executive, John Chen, took the stage to introduce the phone.
The Z3 represents a number of firsts for BlackBerry, which recently replaced its chief executive and revamped its corporate strategy, after failing to find a buyer for its struggling business.
I also wrote a post with more color from the launch event.
- BlackBerry Takes Preorders for Indonesia Smartphone
- 2 Stories from Last Week: BlackBerry Passport Exclusive and Evernote CEO Interview
- By Me and a Colleague: BlackBerry Releases High-End ‘Classic’ Smartphone in India
- My Story on Messaging Apps in Southeast Asia
- My Q&A with Dan Neary, Facebook’s Asia-Pacific VP