That’s the headline of a quick story I wrote today.
BlackBerry is now accepting preorders for the low-cost, Foxconn-made smartphone it’s releasing first in Indonesia, where its devices have traditionally been popular.
The Waterloo, Ontario-based company said Monday it expects the smartphone, called the BlackBerry Z3, to be priced at 2,199,000 Indonesian rupiah (US$189), and that an official unveiling of the device will take place on May 13 in Jakarta. The phone can be ordered from two Indonesian telecommunications providers, Indosat and XL.
As part of a plan to cut its phone making costs amid declining market share in Indonesia and elsewhere, BlackBerry has outsourced much of its hardware business to Taiwan’s Foxconn, officially known as Hon Hai Precision Industry, which produces most of world’s iPhones and iPads.
- My story on BlackBerry’s turn-around push in Indonesia
- By Me and a Colleague: BlackBerry Releases High-End ‘Classic’ Smartphone in India
- My Story on Messaging Apps in Southeast Asia
- 2 Stories from Last Week: BlackBerry Passport Exclusive and Evernote CEO Interview
- My Story on Lazada and E-Commerce in Indonesia