Quick note to share a WSJ story I helped out on Thursday about challenges Facebook may face in Asia following its acquisition of WhatsApp:
Facebook Inc. ‘s $19 billion deal for WhatsApp in part is a move to bolster the U.S. company’s position abroad.
But in Asia—which has the world’s largest, and possibly most avid, social-media audience—Facebook still has its work cut out for it.
That is because in Asia, even more than on Facebook’s home turf, the big, growing social-media market is on mobile phones. And if Facebook wants to be as dominant on smartphones in Asia as it has been on personal computers, WhatsApp will need to lure users away from three popular apps in the region: Naver Corp.’s Line, Tencent Holdings Ltd. ‘s WeChat and Kakao Corp.’s Kakao Talk.
Visit WSJD for more stories on the deal.
- By Me Today: WhatsApp’s Now Available on a Web Browser
- By Me Yesterday: The World Leader in Mobile Facebook Access? Indonesia
- By Me Last Week: Facebook Asia-Pac VP Dan Neary Talks Growth in the Region
- Scoop: Facebook Eyeing Asia for Instant Articles Ad Platform
- My Q&A with Dan Neary, Facebook’s Asia-Pacific VP