in Sports

More on Thailand, TrueVisions, and Euro 2012

2012 06 07 euro 2012

To follow up on my earlier post: I have a story today at the WSJ‘s Southeast Asia Real Time blog that sums up the situation.

It begins:

The UEFA Euro 2012 football tournament in Poland and Ukraine kicked off Friday. In the run-up to the kickoff, though, the discussion among many fans in soccer-mad Thailand had nothing to do with who might win the competition, regarded by many as the world’s most important football tournament after the World Cup.

Rather, much of the chatter online was about whether subscribers to Thailand’s biggest cable TV provider, TrueVisions, would even be able to watch the matches at home.

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