Some food news that will be of interest to Thailand-based gluttons lovers of calorically dense American snackfoods: Krispy Kreme doughnuts are coming to the Kingdom.
AP: “Krispy Kreme expanding into Thailand”
WINSTON-SALEM, N.C. — Krispy Kreme Doughnut Corp. said Thursday it has reached a deal to expand into Thailand with 20 new franchise locations over the next 5 years.
Reuters has the press release: “Krispy Kreme Awards Franchise Development Rights for Thailand”
The official Krispy Kreme site is here. There’s more on Wikipedia here.
There are currently Krispy Kreme stores in South Korea, Japan, Malaysia, the Philippines, and Indonesia. No word yet on when the first Thailand store is due to open.
Question: How will Krispy Kreme do in Thailand, which has many Dunkin’ Donuts and Mister Donut shops? For the history of Krispy Kreme in New England — Dunkin’ Donuts territory — see this Boston Globe story.
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To my surprise and disappointment, Krispy Kreme came and has pretty much gone from Hong Kong. Guess it couldn’t compete against the local pastries — and to be fair, egg tarts, pineapple buns and wife’s cakes are pretty tasty alternatives to donuts!
Interesting, YTSL. That’s too bad. But yes: HK is tough town for snackfood upstarts. I’ll be interested to see how Krispy Kreme does here…