StateStats: Analyzing Google search patterns

Statestats

Now that the airports have re-opened here in Thailand1, I wanted to point out an intriguing tool: StateStats.

The site allows you to compare Google search patters for various US states; the terms are also linked with other demographic data2

Some search terms that caught my eye include:

Thailand
Thailand (popular in Hawaii)
Thai cuisine (big on the west coast)

Food
In searching for Southern food, I noticed that fried chicken is a popular search term in the south, as is pecan pie. And it’s no surprise to note that South Carolina is the clear winner in searches for grits, shrimp and grits, and Frogmore stew3. On the other hand, vegan is a popular query in Oregon and Vermont.

Media and the Internet
The Wire is a popular search term in Maryland (the show is based in Baltimore), while Sopranos is big in New Jersey, New York, and surrounding states. Various Web/tech-related search terms, meanwhile, are especially popular in the West and in New York. Twitter is big in the Pacific region, in New England, and in Texas (though the more generic microblogging is huge in California, as is WordPress); Flickr is big on the West coast and in New York; and Tumblr is especially popular in New York.

Misc.
Other terms worth a look: Soccer is a popular term in the Northeast, North Carolina, Texas, and Washington, while Real Madrid and Barcelona are both popular terms in California and Virginia. And in other long-running football (soccer) derbies, Virginia is also prominent: check out River Plate and Boca Juniors.

Dogs are big in the south and mid-west, while cats are extremely popular in New Hampshire. Saab is also a popular term in New England, while Volvo is a popular query on both coasts.

Searches for some of the Andean nations reflect an interesting pattern: Bolivia is a popular term in Virginia and Florida, while Ecuador is big in New York and the mid-Atlantic. (New York is home to many Ecuadorian immigrants.)

And, last but not least, Newley (pictured above) is a popular search term in New York, Texas, and California.4

(StateStats link via Kottke, where you can find a list of other revealing queries.)

  1. The latest news from Bangkok: The revered Thai King — the world’s longest reigning monarch — failed to deliver his annual birthday eve speech on Thursday. There was a huge amount of anticipation regarding his remarks, as he was expected to weigh in on the ongoing Bangkok protests. The King, who turned 81 yesterday, was apparently too ill to speak. And yesterday, exiled prime minster Thaksin Shinawatra’s ex-wife returned to the country. For an overview of the situation in Thailand, I suggest this recent AP story: “Travelers leave behind a Thailand still in crisis“ []
  2. But take the demographic info with a grain of salt. From the site: “Be careful drawing conclusions from this data. For example, the fact that walmart shows a moderate correlation with “Obesity” does not imply that people who search for ‘walmart’ are obese! It only means that states with a high obesity rate tend to have a high rate of users searching for walmart, and vice versa…” []
  3. Here’s more info on Frogmore Stew. []
  4. I suspect that these are not searches for newley.com, but for Anthony Newley. Or perhaps they’re misspellings of the adverb newly. []