Newley Purnell

Jennifer Chen has an excellent story in the Wall Street Journal about Thailand’s Jatukam Ramathep amulets. Don’t miss it.

Not so long ago, Nakhon Si Thammarat was a sleepy town with no obvious tourist attractions — or tourists. Its economy revolved around shrimp farming and fishing.

Now this provincial capital in southern Thailand is crawling with thousands of visitors each week. The big draw: amulets, some as small as three centimeters wide, called Jatukam Ramathep.

Thais are big believers in the supernatural. Amulets, which come in various materials and sizes and are usually worn around the neck, are basically lucky charms thought to have magical powers that protect from physical and spiritual harm as well as bring good fortune. Thailand is predominantly a Buddhist country and the amulets usually depict famous monks or the Buddha.

Thailand has seen its share of amulet crazes over the years. But the Jatukam Ramathep medallion — which depicts a mythical figure that resembles a Hindu god with multiple arms and heads — has set new heights in the annals of amulet history. And at its birthplace in the town of Nakhon Si Thammarat, most buyers seem to be snapping them up more for their supposed power to deliver instant riches than for their promise of good health…

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