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Bolivia, FIFA, and Globalization

Simon Romero had an excellent story in the New York Times yesterday about Evo Morales, the president of Bolivia, fighting to defeat the high-altitude soccer ban I mentioned recently. I particularly like the lede (as well as the delightful image, above):

Bolivia’s president, Evo Morales, donned a green jersey the other day, watched a llama sacrifice for good luck and flew to a snowy spot nearly four miles above sea level, where he scored the winning goal in a brief match pitting him and his aides against a group of mountain climbers.

It was a textbook lesson in Andean political theater, and the perils a globalized sport can meet when it comes up against a small country’s nationalist passions.

On the surface, Bolivia’s president was simply staging an amusing stunt to fight a ban on international soccer games at altitudes above 2,500 meters, or 8,200 feet.

It’s well known that Mr. Morales will play soccer against virtually anyone, from the foreign press corps to local squads in the hinterlands, to let off steam, and recently broke his nose doing so. But in fact, the ban, enacted last month by soccer bureaucrats in Switzerland, played right to Mr. Morales’ trademark populism, and gave him an opportunity to act as a unifier of his otherwise fractious country.

“Bolivia’s dedication to soccer cuts across the deep dividing lines in the country, which are economic, racial, regional and ideological,” said Jim Shultz, a political analyst in Cochabamba, in central Bolivia. “Fighting the ban is great domestic politics.”

(Emphasis mine.)

A friend of mine who’s studied politics in neighboring Ecuador once told me that he felt the Ecuadorian national football team was the single greatest cohesive force that the nation has working in its favor. The game trumps race, class, politics — everything.

Two related books that I recommend highly: “How Soccer Explains the World: An Unlikely Theory of Globalization,” and, in the case of Bolivia and its “market dominant minority,” “World on Fire: How Exporting Free Market Democracy Breeds Ethnic Hatred and Global Instability.”

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