World Cup Ambush Marketing, Thai-Style

by Newley on May 29, 2006

German Sausage Flavored-Chips

I recently purchased these potato chips at Bangkok’s Big C. (Big C is a Thai hypermarket, sort of like Wal-Mart but with an open-air meat section. Thailand has several hypermarkets, such as French-based Carrefour and Tesco Lotus, a UK/Thai joint venture.)

Anyway, I saw these chips and I thought, in this order:

1. Wow — World Cup ambush marketing! (The lack of official sponsorship, the ball with Adidas-esque markings, etc.)

2. German sausage flavor? You better believe it. I haven’t tried ‘em yet but I have high hopes.

Related posts:

  1. “Crisp your hype” with “African Style” potato chips and sausages My previous two posts clearly illustrate my unhealthy obsession fascination...
  2. Thailand’s World Cup Behind Bars I spent several hours at Bangkok’s Klong Prem Central Prison...
  3. A World Cup in Southeast Asia? The Bangkok Post has this short item: The Association of...
  4. Looking back at the 2010 World Cup I realize that I’m nearly a week late with this,...
  5. The World Cup so far: goalkeepers in the spotlight We’re less than a week into the month-long World Cup,...

Leave a Comment

Previous post:

Next post: