Archive for November 26th, 2002
I’m not a Mac enthusiast, but I like the “Switch” TV campaign because the ads are simple and direct and compelling–they feature real people who look into the camera and tell their stories. (Also, I like the quirky music.) I just discovered that the commercials are directed by one of my favorite documentarians, Errol Morris. And his son–friend of Ellen Feiss, the “Apple It Girl”–is in one of the spots.
BBC News: “A secret population of orang-utans has been discovered in the forests of the island of Borneo.”