CNet on how to charge for Web content

CNet News is running an interesting piece about how to charge for content on the Web–and get people to pay for it. “I do not look at the Web as a broadcast medium that relies mostly on advertising,” says Michael Schutzler, the CEO of Classmates.com. “Rather, I think the Web is a direct-marketing medium. This is what a magazine is. For a magazine to survive, it needs multiple revenue streams, such as annual subscriptions and advertising.”

Published by Newley

Hi. I'm Newley Purnell. I cover technology and business for The Wall Street Journal. I use this site to share my stories and often blog about the books I'm reading, tech trends, sports, travel, and our dog Ginger. For updates, get my weekly email newsletter.

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