Here’s a good article on pitfalls to avoid when publishing an email newsletter.
Month: January 2002 (Page 1 of 2)
In Salon.com, Amy Standen writes about Truman Capote’s groundbreaking novel “In Cold Blood.” Though I disagree with the parallel Standen tries to draw between Capote and Perry Smith, one of the murderers he portrays in the book, this is an excellent look at Capote’s sizeable contributions to journalism and literature.
Seth Godin’s new book, “The Big Red Fez: How to Make Any Web Site Better,” is an entertaining treatise on the importance of user-centered Web design and Web marketing.
In a time of suburban affluence, David Brooks reflects on American mettle in “On the Playing Fields of Suburbia.”
If you like this piece, be sure to check out Brooks’s excellent book “Bobos in Paradise: The New Upper Class and How They Got There.”
In today’s Washington Post, Richard Cohen argues that the Enron mess–the fact that top executives were allowed to sell their Enron stock before it tanked, while the rest of the company’s employees were not–is an ethical outrage, not a political one.
An interesting article in the NY Times details plans for adopting guidelines to measure the effectiveness of online advertising campaigns.