Monthly Archives: January 2002

Richard Cohen on Enron; NY Times on the effectiveness of online advertising

In today’s Washington Post, Richard Cohen argues that the Enron mess–the fact that top executives were allowed to sell their Enron stock before it tanked, while the rest of the company’s employees were not–is an ethical outrage, not a political one.

An interesting article in the NY Times details plans for adopting guidelines to measure the effectiveness of online advertising campaigns.